While some manufacturers specialize in scents just for men, like Old Spice, others manufacture perfumes exclusively for women, like L. A. M. B. Part of the reason for this difference is that men and women's bodies cause the scent to age differently on the skin. Thus, it is a rare perfumer, like Dolce and Gabbana Light Blue, who announces products for men and women based on the same notes.
The Dolce and Gabbana Light Blue fragrance was launched in 2007, and has rapidly risen to be a top player in the market. The fragrance has quite a bit going for it from the D & G marketing team, who are invested in making the fragrance a winner. They used both top models and top oceanic effects in making the advertising for the scent. However, models and a marketing team aren't what is keeping the bottles flying off of the shelves.
Instead, it is the light, fresh notes of the perfume itself. The Dolce and Gabbana Light Blue fragrance is designed to evoke a Mediterranean mindset, although on a different plane from Davidoff's Cool Water. The scent seems strong and fresh regardless of which hormonal underlay is the skin base.
This is quite a feat to pull off. Thanks to pheromones and hormones, men's and women's bodies cause a scent to age differently over it's life. Most scents have a short life or just 2 -3 hours, while designer fragrances are usually aiming for 6 ' 10 hours. This means that the scent has to age with the heat and sweat of the body throughout the day without going 'off' and causing the user to switch brands.
Some designers achieve this by simply strengthening the perfume. This can work with men's products, as their nasal passages can handle a stronger scent base. Women, on the other hand, are quite put off by heavy scents, and so a lighter hand is needed. This means that to create the lasting quality, higher quality scent notes and oils must be used.
Dolce and Gabbana Light Blue achieves this by incorporating musk as an undertone of the product to fix the scent for both the men's and the women's fragrances. It seems to be working out well, as sales are up. Naturally, there is the usually fuss about animal products in the perfume, but having won over both genders to its product line, D & G seems more worried about continuing sales than about addressing any threats from PETA or vegan groups.
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